Festival Post-Mortem: Keeping memories fresh with YouTube

So the 3rd Annual Rancho Alegre Conjunto Festival ended nearly six weeks ago, and we’ve just now recovered and are beginning to get back on track with our regular schedule of website content publication, interviews,[…]

Behind the Scenes at the RACF: The Power of the Press Release

Confession: before our very first Rancho Alegre Conjunto Festival, I had never written a press release. I found some pretty good examples online, and I went for it. I got lucky, and it paid off[…]

Behind the Scenes: Planning and Promoting the Rancho Alegre Conjunto Festival

Happy New Year! In my life, a new year means another Rancho Alegre Conjunto Festival is only a month away. This year, I’m starting a series of posts here on my personal blog about what[…]

Why I Focus on Tejano and Conjunto – Branding!

If I were to describe myself, it would be “rampantly curious.” Decisions are kind of tough for me, and saying “no” is even tougher. Luckily for me, being personally eclectic is not a curse. In[…]